Integrate Pay-Per-Call Into Your Existing Marketing Strategy
Integrate Pay Per Call with Your Existing Marketing Strategy
Did you know that pay-per-call marketing can help you connect with your customers and grow your sales? It’s a system where you only pay for real calls generated through your campaigns. It’s perfect if your business niche depends on talking directly with customers, like offering services where trust and personal connection matter, like insurance or home repairs.
The best part? You don’t have to start from zero because you can add this strategy to what you’re already doing in your marketing and start seeing results fast. In this post, you’ll learn how it works, the best channels to use, and the tools you need to make it a success.
How to Integrate Pay Per Call with Your Existing Marketing Strategy
Integrating pay-per-call into your marketing strategy doesn’t have to be complicated. Here’s a step-by-step guide to help you get started:
1. Learn about using pay-per-call marketing.
Pay-per-call works by connecting you with real potential customers who call your business after seeing your ad or promotion. For example, if you run a home repair service, someone might call you after seeing your ad that says, “Need plumbing help today? Call now for a free estimate!” You only pay for those calls, making every lead more valuable.
2. Prepare Your Team
The way you or your team handles calls can make or break a sale. Imagine someone calls your home cleaning service, and they’re greeted with, “Hi! How can we help make your home perfect today?” That welcoming tone can instantly build trust. Make sure your team is ready to answer questions and guide customers to the next step.
3. Adapt for Mobile Users
Think about how often you search for something on your phone. That’s exactly what your customers are doing, too! Make sure your website has a big, visible “Call Now” button that’s easy to click. For example, if you’re a dentist, your mobile site could have a button that says, “Schedule an appointment with one click!”
4. Set Up Call Tracking
Use call-tracking tools to see where your leads are coming from. For example, assign one phone number to your social media ads and another to your website. This way, you’ll know if most of your calls come from Instagram or Google Ads, helping you focus your efforts.
5. Guarantee Compliance
This is important! Follow the rules about customer privacy and telemarketing. For example, if you’re asking for personal details, make sure you’re transparent about how you’ll use that information, this builds trust and keeps everything clear and secure.
6. Track and Analyze Results
Once the calls start coming in, pay attention to what’s working. Are your Google Ads bringing in more calls than your email campaigns? Is your blog content driving enough interest? For example, if you notice that calls from social media ads lead to longer conversations, you might want to invest more in that channel.
Want to know why pay-per-call is so effective? Learn the top 10 benefits for your business!
What Channels Are Used to Get the Best Results for Pay-Per-Call Marketing Campaigns?
Now that you know how to integrate pay-per-call into your marketing strategy, the next step is to work out where to promote it. Choosing the right channels is key to making your campaigns successful. The goal is to reach your audience where they spend the most time and encourage them to pick up the phone.
1. Paid Search (Google Ads)
Running ads on platforms like Google is one of the most effective ways to drive calls. You can target specific keywords that match what your customers are searching for.
For example: If you’re a local HVAC company, you could create an ad that appears when someone searches “emergency AC repair near me.” The ad can include a “Call Now” button, so customers can connect with you immediately.
2. Organic Search (SEO)
Improving your website’s visibility in search engines can bring in free, high-quality leads. Include your pay-per-call number on your website and optimize your content for keywords your audience is searching for.
For example: A law firm might write a blog post about “How to Choose a Personal Injury Lawyer” and include a line like, “Have questions? Call us today for a free consultation!”
3. Social Media Ads
Platforms like Facebook and Instagram let you target people based on their interests, location, and behaviors.
For example: If you’re in insurance, you could run an ad on Instagram that says, “Have questions about life insurance? Call now for expert advice adapted to you.”
4. Mobile Search
Most calls now come from mobile devices, according to Explodingtopics, the average person spends 4 hours and 37 minutes on their phone each day, which creates a huge opportunity to connect with your audience including click-to-call buttons, making it simple for users to reach you directly.
For example: A car rental service could run a mobile ad that says, “Need a car today? Call us to check availability!” With just one tap, customers can get the information they need and book your services.
5. Email Marketing
Email is a great way to reach out to potential customers directly. Include your pay-per-call number in your emails to make it simple for them to take action.
For example: A home insurance agent could send an email with the subject line, “Worried about storm damage? Call us today for a free policy review!” This approach encourages readers to make the call and get personalized assistance.
6. Retargeting
This technique focuses on people who’ve already interacted with your business, like visiting your website or clicking on an ad. Retargeting ads remind them to take the next step.
For example: If someone visits your plumbing website but doesn’t call, you can show them an ad later that says, “Leak? We’re here 24/7—call now!”
7. Traditional Channels (Print and Radio)
While digital channels dominate, print and radio ads can still work well, especially for local businesses.
For example: A local bakery might place an ad in the community newspaper with a message like, “Need a custom cake? Call us to order today!”
4- Features you must have to integrate into your Strategies to Generate pay-per-call lead
To get the most out of pay-per-call in your strategy, there are a few must-have features and tools you should integrate. These will help you manage your leads efficiently and improve the quality of your campaigns. Here are some of the basics:
Call Transcriptions: listening to every call can be time-consuming, with transcriptions, you can quickly review what was discussed without needing to replay the entire conversation. A legal firm uses transcriptions to search for keywords like “injury” or “claim,” helping them prioritize high-value leads.
Call Whispers: Inform your team where the call is coming from before they pick up, giving them context to provide better service. If a call is from your Facebook ad, your team will know to ask about the specific offer mentioned in that ad.
Call Recording: allows you to listen back and evaluate the quality of the leads, if you’re running a financial consultation service, call recordings can help you identify if a caller was genuinely interested in opening an account or just gathering information.
Call Limit: Set limits on the number of leads you pay for based on your agreement with buyers. This ensures you stay within budget and don’t overspend. If you agree to pay for 20 leads per week, call capping will stop additional calls from being counted once you reach that limit.
AI Call Summaries: save time by analyzing calls and highlighting key points, such as whether a sale was made or an appointment booked. For example, a travel agency can use AI summaries to track which callers booked vacations and which ones need follow-up.
Email Notifications: If a call goes unanswered, email notifications can alert you so you don’t miss out on potential customers. A plumbing service could receive an email when a missed call comes in, allowing them to quickly follow up with the customer.
Automation and Triggers: Set up automatic tagging and reporting for calls based on specific criteria, and integrate with your ad accounts to track conversions seamlessly. An HVAC company can tag calls over three minutes as “qualified leads” and automatically send this data to their Google Ads account.
Integrate Pay Per Call into Your Marketing Strategy with UNIK360
Pay-per-call is a way to make your marketing more personal and impactful, connecting directly with your audience, you create trust and drive real results. When successfully integrated into your strategy, it turns potential customers into engaged callers ready to act.
For a seamless integration of pay-per-call into your marketing strategy, UNIK360 is your best choice. Effortlessly create personalized experiences for your audience with their custom automation triggers and easy platform integration. Save time and resources while delivering exceptional customer experiences that set your business apart.
Create your account and join UNIK360 today and effortlessly integrate pay-per-call into your strategy!
Frequently Asked Questions (FAQs) About Pay Per Call
How can I integrate pay-per-call with my current digital marketing campaigns?
You can add a pay-per-call component to your existing campaigns by including call-to-action phrases like “Call now” in your ads, blogs, and emails. For example, if you’re already running Google Ads, you can activate the call extension feature to make it easier for users to contact you directly.
What tools do I need to track pay-per-call performance?
Call tracking software is essential for integration. It allows you to assign unique phone numbers to different campaigns (e.g., social media ads, email newsletters), helping you measure which strategies are driving the most calls.
How can pay-per-call improve my lead generation strategy?
Pay-per-call focuses on high-quality leads that are ready to take action. By targeting customers deeper in the sales funnel, like those searching for “emergency plumber” or “same-day roof repair”, you can generate more conversations that are easier to convert into sales.
Should I focus more on online or offline channels for pay-per-call?
This depends on your audience. Online channels like paid search and social media are great for reaching people who need quick solutions, while offline channels like radio or flyers can work well for local businesses targeting a specific area. Using both often gives the best results.
How do I optimize my website for pay-per-call campaigns?
Make sure your website has:
A clear, clickable “Call Now” button on your homepage.
A mobile-friendly design, since many users call directly from their phones.
Landing pages with strong CTAs that encourage visitors to pick up the phone instead of filling out a form.
Photos via Freepik
